Richard Childress Introduces Premium Sausages
By Pork news source
| Thursday, August 04, 2005
Richard Childress, best known as a nine-time NASCAR championship team owner and the proprietor of Childress Vineyards, has branched out into the food industry.
Richard Childress Signature Series Foods debuts with three types of premium sausage products: Premium Pork & Beef Smoked Sausage; Premium Pork Smoked Sausage; and Premium Hot and Spicy Pork & Beef Smoked Sausage. The packaging of the sausage rings will feature a photo of Childress on the front with the familiar "RC" logo currently used on the labels of Childress Vineyards' wine bottles.
"The Richard Childress Signature Series started out by me just wanting to have some sausage produced for Childress Vineyards," says Richard Childress, president and chief executive officer of Richard Childress Racing and head of Childress Vineyards.
J Bar B Foods will manufacture Richard Childress Signature Series Foods products in a USDA inspected plant. J Bar B Foods will produce the sausage on its new co-extrusion system, which cooks sausage in the package with no possibility of post-cook contamination. This process also increases the shelf life of the sausage.
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